People's Vote Protest Sees '700,000' Including Sadiq Khan Demand Second Brexit Referendum As They.
18 Nov 2018 17:22
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This Amnesty International ad is a perfect instance of the hierarchy. The value proposition, Grow to be a Freedom Writer," is the ad's focal point and draws the viewer's eye. It then leads directly into the CTA, Click Here," which is the second most important component of the ad. Off to the side, the company logo is prominent but does not compete with the worth prop or CTA.
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